Company
Editorial Standards
These principles guide every story we publish. They apply to staff reporters, freelance contributors, and any AI-assisted drafting reviewed by human editors before publication.
Accuracy First
Every claim must be verifiable. We distinguish between confirmed facts, attributed statements, and analysis. When information is incomplete, we say so clearly rather than filling gaps with speculation.
Independence
Advertisers, investors, and subjects of coverage do not influence editorial decisions. We disclose relevant financial or personal relationships that could affect perception of our work.
Sourcing & Attribution
We prefer on-the-record sources. Unnamed sources are used sparingly and only when the information is material and cannot be obtained otherwise. We do not invent quotes, statistics, or unnamed sources.
The Inverted Pyramid
The most newsworthy information appears at the top. The "so what?" is answered in the first two paragraphs. Context and background follow in descending order of importance.
Tone & Language
Our voice is objective, authoritative, and accessible — not sensational. We avoid marketing language, slang, and passive constructions unless the subject of an action is unknown or irrelevant.
Corrections
Errors are corrected promptly and transparently. Material corrections include a note at the top of the article explaining what changed and when. See our corrections policy for the full process.
AI-Assisted Reporting
Some drafts may be produced with AI tools and are always reviewed, fact-checked, and edited by human journalists before publication. AI does not decide what we cover, does not invent quotes or statistics, and does not publish without editorial sign-off.
What We Avoid
- Use overly conversational language or sensational framing
- Rely on passive voice when the actor is known and relevant
- Publish run-on sentences; keep an average of 15 to 20 words per sentence
- Use marketing terms such as "game-changing" or "revolutionary"
- Present analysis as fact without clear attribution
- Use em dashes, vague "experts say" attributions, or AI clichés (delve, landscape, crucial, underscore, pivotal)
- Inflate significance with phrases like "marks a turning point" or "broader implications"
- Name private companies or individuals in stories unless verified by on-the-record sources
Corrections & Clarifications
submit@credencewire.comReport factual errors, request clarifications, or submit supporting documentation.
Editorial Desk
editorial@credencewire.comQuestions about our reporting process, ethics, or editorial policy.
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